Blippitt: Sniffing Some Glue? Yahoo Brings “Glue Pages” to U.S.
Randall Gniadecki
· 1 year ago
Chris
Yahoo keeps trying to do something new and different when really they need to just become better than Google at one thing if they want to get real market share for search advertising dollars. If Yahoo spent half the time on Yahoo! SM that they spent on developing new things that will be introduced with fanfare and then die off quietly in six months perhaps they could actually beat Google. It's the only way their stock price will improve, improved revenue and taking some of the ad spend away from Google. If you have ever used the Yahoo! SM interface...it's clunky to say the least, and way too many features that Google makes it easy to use are so well hidden away in Yahoo that you need to call them just to find it. This just looks like another attempt to get more search share, when if they just improved Yahoo! Search Marketing they could leverage their current share much better. I would spend a lot more of my clients' budgets on Yahoo if it didn't take 2-3 times the amount of time to do anything in the account. It's all about ROI, and Yahoo does not seem to have their eye on the prize.
Chris
· 1 year ago
Some good points there, Randall. Thanks for posting.
All Comments
Yahoo keeps trying to do something new and different when really they need to just become better than Google at one thing if they want to get real market share for search advertising dollars. If Yahoo spent half the time on Yahoo! SM that they spent on developing new things that will be introduced with fanfare and then die off quietly in six months perhaps they could actually beat Google. It's the only way their stock price will improve, improved revenue and taking some of the ad spend away from Google. If you have ever used the Yahoo! SM interface...it's clunky to say the least, and way too many features that Google makes it easy to use are so well hidden away in Yahoo that you need to call them just to find it.
This just looks like another attempt to get more search share, when if they just improved Yahoo! Search Marketing they could leverage their current share much better. I would spend a lot more of my clients' budgets on Yahoo if it didn't take 2-3 times the amount of time to do anything in the account. It's all about ROI, and Yahoo does not seem to have their eye on the prize.